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Jun 7
Snake Oil: How to Become a Podcaster
Graham Holliday has a high-level article on becoming a podcaster over on Journalism.co.uk.

The high-level points of the article are to get a good microphone, a portable recorder, an audio editor, some blogware, a feed, and a host. The more indepth stuff is...oh wait, there isn't any.

Holliday's article is accurate and factual, but it's like looking at an ant from the roof of your house. Vague information like "take people aside...to get better sound" and telling us that the $300 Sony Sound Forge Pro is easy to use isn't really useful.

An article titled How to: Become a Podcaster should, in my opinion, contain information on how to become a podcaster, not exist just to contain a bunch of product links.

I've put this article in the Snake Oil category for two reasons.
  1. Holliday fails my Podcaster test, and
  2. There are 14 paragraphs in this article and no less than 13 links to products or services (and that's just the links to obvious money makers).
If you'd like to learn how to be a podcaster, I'd recommend reading some hard skill articles like the ones that you'll find in the "Tips" category of Biz Podcasting. I'll give you real skills without linking you to death.

3 Comments/Trackbacks




» Snake Oil: How to Become a Podcaster from BizPodcasting
Graham Holliday has a high-level article on becoming a podcaster over on Journalism.co.uk.The high-level points of the article are to get a good microphone, a portable recorder, an audio editor, some blogware, a feed, and a host. The more indepth... [Read More]

The most important part of becoming a podcaster is having something interesting to say and an ability to say it concisely. If you are not concise in a temporal media people will stop listening. There's no skimming ahead in audio to get past the dull parts in an audio podcast.

The other stuff (mikes, audio editors and so forth) are just production details.

Absolutely true, Erik. As I'm fond of saying "Content is King". We learned that from blogging and the lesson needs to be carried through to podcasting. These guys who write content formed around products and services are truly doing a disservice to their readers.

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