Some interesting excerpts:
- Podzinger's Alex Laats states "There's still no way to know if a download was full or partial, or if was deleted before listening."
- Laats then goes on to state "According to Laats, music gets the longest play time at an average of 30 minutes, though the average podcast is played for six minutes. In video podcasts, the longest listened to was religious content, at 12 minutes."
- Daryl Van Dyke from Bridge Ratings states that "According to age group...those ages 12-24 listen most"
- Van Dyke goes on to say that "the number one barrier to broader adoption is the complicated process of downloading to a computer and transferring to a portable media device."
The confusion generated by us, internally, is part of what spooks advertisers. They can read this article as well as you or I and with informaiton like this out there, I don't blame them for wandering away with a headache.
We like to deride PR departments as icons of corporate drudgery, but at least they can provide a united front. We need a podcast PR department.
People aren't adopting podcasts, not because it's complicated, but because even as podcasters, we confuse the masses by babbling out of both sides of our mouths. It's sad.
Posted by: Leesa | October 5, 2006 4:20 PM | Permalink to Comment