First off, I'd like to congratulate my fictional little friend for realizing that podcasting takes time. Assessing whether you actually have time to create a weekly or daily podcast is a big step. In fact, I think more people should realize that they don't have the time than do.
But if you're dead set on the idea and still strapped on time, you can pull a Feedburner.
Clearly this isn't going to work for everyone, but if you're already a big enough company that you've got some star power behind you, it's entirely possible that you'll be able to attract other people to produce your podcast for you in exchange for the exposure they will get.
I think it will work for Feedburner. Heck, I put my name on the list to do an episode. Why not?