Speedo is producing a series of bi-weely podcasts featuring the world's top swimmers.
The biweekly show includes interviews with the world's top swimmers (Michael Phelps, Amanda Beard, Grant Hackett, Libby Lenton and Leisel Jones, among others), as well as news from around the swimming world and expert insight into upcoming competitions. In addition, special edition video podcasts bring you up close and personal with some of today's swimming superstars.
This is an excellent example of using podcasting as goodwill marketing. Speedo is providing real value by providing some personal time with these atheletes which is hard to get from main stream media. At the risk of sounding like a college marketing drone, Speedo is trying new things to reach new people.
I'm not sure how many bathing suits it will sell, but it's already made me feel warm and fuzzy about Speedo.