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May 4
PR Newswire to Offer Podcasts

BL Ochman is reporting that PR Newsire, an independent promotion site for professional journalists, will start of offer podcasts in the near future.

PR Newswire is the global leader in news and information distribution services for professional communicators.

I don’t see it on the PR Newsire site anywhere, but admittedly I’m out the door right now and don’t have a lot of time to look. That’s why I read BL

It’s good to see more media outlets embrace podcasting. We’re still very much in the stage of main stream media (MSM) “playing around” with new media rather than taking the full plunge. On one hand I don’t blame them, on the other hand I really think they should learn a lesson from blogging and smarten up. Once burned, twice shy, isn’t that how it goes?

2 Comments/Trackbacks

you're very kind. thanks for the nice words.

Frankly, given the poor quality of most press releases, it won't matter what technology PR Newswire uses. Nobody wants to read them and nobody will want to hear them.

Damn. I'm about to write a press release. Hope it doesn't suck :)

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