« Travelocity Jumps on the Podwagon | Main | EasyTag Mini-review »

Jun 1
They're Listening to the Whole Show
Podvertiser detractors like to point out that just because a show is downloaded doesn't mean it's been listened to. I've always found that to be a funny thing to say. I mean, let's face it - how many people are actually listening to the radio as it plays or reading the flyers that come in their mailbox? Almost no one.

I don't know what the radio numbers are, but I do know that in my neck of the woods getting a 1% return rate on a flyer is pretty damn good.

While I will agree that there's a chance some podcasts that are downloaded don't get listened to, I think that's really the exception and not the norm. Unlike radio, a a podcast takes some positive action on the listener's part. It's not push media - it has to be pulled.  And while it's likely that some of us don't unsubscribe from shows as quickly as we might when we've decided not to listen to them any more, it's a safe bet that almost all downloaded podcasts are listened to.

Podtrac has just released a survey that states that 88% of their listeners listen to each entire show. That's lower than I thought, but one hell of a lot higher than the 1% of people that read my flyers. Or the 0% that actually hear any of the talk or ads on the radio.

Podcast advertising is powerful. It can not only target listener's interests better than anything main stream medai has to offer, listeners also actually hear it.

related entries

0 Comments/Trackbacks

Comments/Trackbacks are closed for maintenance.

« Travelocity Jumps on the Podwagon | Main | EasyTag Mini-review »


Related Resources

Advertise Here

sponsored ads


What's this?

Prefer Email?
Subscribe below-

Current News


Bookmark this Page
Write for us
About us
Network Map

Support This Blog



Know More Media - Internet / Ecommerce / Online Business

know more media network

View Network Map

Network Feed List (OPML)

  • Business
  • AManWalksIntoAnOffice
  • AnalyzeThisBusiness
  • BIZZspotlight
  • Business Overview
  • CoreCharacter
  • ItsBadBusiness
  • KnowMoreMedia
  • PRNewsBank
  • SistersInBiz
  • Workerette

we support unitus

Unitus - Global Microfinance Accelerator



Influencer: The Power to Change Anything

BizPodcasting is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:


  • Smish: The App for Managing Your PC Apps
  • Online Alarm Clock With Rooster Crowing Sound
  • How to Beat Monday Blues: Just Psyche Yourself + 1 Dark Tip


  • Webinar: Maximizing Your Success to Get a Job in the Industry
  • Call Center Philippines: Effects of the US Crisis
  • Foreign Executives Advise Us to Change our Culture





  • Exciting New Site for Brain Based Leadership
  • Are You Old and Tired?
  • Obama’s Top 10 Business Brain Tactics