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Marketing Sherpa Poll Results
Marketing Sherpa has released the results of their recent poll. They've started with three "surprises" which I doubt are really that surprising to those of us working in the space.

  1. Only 22% of people have ever heard of podcasting and only 11% have actually listened to one. My search isn't working very well on Biz Podcasting at the moment, but I know I've said something to the effect of "if I walked down the street and asked 100 people what a podcast was, maybe 5 might know". Polls and surveys that show otherwise aren't polling the right people.
  2. The biggest demographic isn't 18-24 year olds. Rather, it's 35-45. Old news. Todd Cochrane (and others) found that out months ago.
  3. 56% of listeners never transfer a show to their podcast. They listen on their computers. Given that we know that only about 1/2 of listeners use a podcatcher, I think it follows that most of those listeners are using a computer rather than a digital audio player.
It's not that this is a bad poll or anything, just that there's nothing new in the "surprises" section. However, there's lots of interesting fodder in the "3 mistakes" and "5 tips" sections.

Via Paul Colilgan.

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