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Satellite Radio: We Barely Knew Ye.
The two big satellite radio companies, Siruis Satellite Radio, Inc. ()and XM Satellite Radio Holdings, Inc. (), are facing massive and increasing losses and those losses appear to be largely attributable to podcasting, especially audio player integration in cars.

Both Sirius and XM have posted $200 million plus losses for the second quarter of 2006 and those losses are up well over $50 million from 2005.

According to Carl Bayard, an analyst at Desjardins Securities in Toronto who tracks the satellite radio business, the development of "seamless" integration of the popular portable iPod device and car stereos is "a major negative blow for the entire satellite radio industry."

It seems kind of unfair, doesn't it? Mainstream satellite radio is about the same age as podcasting if memory serves correctly so it never really had a fair run at it. I suppose that there's still a chance for the satellite radio companies, but honestly - how long can they sustain over $200 million losses in consecutive quarters?

Via Podcasting News.

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