Mark Ramsey laments how he has left the CBSnew.com Notebook podcast because of a 30-second erectile dysfunction ad spot.
It's easy to roll our eyes, shake our head, and chuckle at the main stream media cluelessness that led to this, but even more interesting that Mark's post are some thoughts of a commenter. George writes:
I slapped my forehead and said "Of course!". George has it exactly right and while it's still an example of MSM cluelessness, at least it makes sense.
News is news is news and the sales team sells the spots based on the demographics for news. Assuming that George is right and Couric was brought on board to change the demographic, the sales team deserves a slap on the hand for not knowing this and trying to sell the target demographic. This is a good case study about what can happen when an oranization fails to achieve total buy in from all stakeholders.
So there you have it. Cluelessness with a cause.