« How to Build a Business Case for Podcasting | Main | GCap Takes on the BBC »

Is Time-Shifting Important?

When it's all said and done, there are basically two things that make a podcast a podcast: it can be subscribed to via an RSS feed and it's time-shifted, which is some braniak's phrase for 'pre-recorded'. The question is: If a show is pre-recorded often enough throughout the day, when does the 'time-shift' cease to become relevant?

NPR has recently started offering news podcasts that are updated every hour. Now while I grant that 60-minutes between episodes is afar cry from streaming, it's an even farther cry from say…daily?

One of the benefits of the time-shifted nature of podcasting is that I can listen to content when it's convenient for me. A show comes out daily or weekly, but I chose when in that day or week to listen to it. How does this scale (reverse-scale?) when a content provider starts pumping out shows every 60 minutes? I can only take the first couple of shows with me in the morning before I leave and when I get home I have 10 more shows to get through. More likely, listeners will just load up what's ready before they leave the house and then ignore the rest of that day's shows. Then the question begs to be asked: what's the value of a podcast that puts out so many episodes that you can't listen to them all?

Just curious...

0 Comments/Trackbacks

Comments/Trackbacks are closed for maintenance.

« How to Build a Business Case for Podcasting | Main | GCap Takes on the BBC »


Related Resources

Advertise Here

sponsored ads


What's this?

Prefer Email?
Subscribe below-

Current News


Bookmark this Page
Write for us
About us
Network Map

Support This Blog



Know More Media - Internet / Ecommerce / Online Business

know more media network

View Network Map

Network Feed List (OPML)

  • Business
  • AManWalksIntoAnOffice
  • AnalyzeThisBusiness
  • BIZZspotlight
  • Business Overview
  • CoreCharacter
  • ItsBadBusiness
  • KnowMoreMedia
  • PRNewsBank
  • SistersInBiz
  • Workerette

we support unitus

Unitus - Global Microfinance Accelerator



Influencer: The Power to Change Anything

BizPodcasting is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:


  • Smish: The App for Managing Your PC Apps
  • Online Alarm Clock With Rooster Crowing Sound
  • How to Beat Monday Blues: Just Psyche Yourself + 1 Dark Tip


  • Webinar: Maximizing Your Success to Get a Job in the Industry
  • Call Center Philippines: Effects of the US Crisis
  • Foreign Executives Advise Us to Change our Culture





  • Exciting New Site for Brain Based Leadership
  • Are You Old and Tired?
  • Obama’s Top 10 Business Brain Tactics