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Medium Sized Firms Late Adopters.

I'll agree that there are not a whole truckload of businesses podcasting yet, but every day I find a few more. Each time I find one, they seem to fall into one of two categories: big businesses or smaller businesses. The middle of the road guys don't seem to either get it, or be interested in it.

The UK Times Online has an article that states nearly 3/4 of medium to small sized businesses have no idea how to take advantage of podcasting. I don't find that surprising at all. I mean, that's the whole issue right now, isnt' it? Here's a new technology - figure out how to use it.

Karen Ainley, the director of Mosaic Publicity, a company that offers audio training, says: "To make a good podcast, you really have to think about what it is you have to say and how to say it. It is not worth doing boring monologues, nobody will listen. Sound-effects and music also help, and encourage people to come back."

A couple of the companies cited in the article as using blogs and podcasts are i-Legal and Mosaic Publicity, both of which use podcasting or blogging to disseminate information using podcasts.

Tags: business podcasting

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