The main theme of the article is that blogs and RSS aren't as popular as podcasting and streaming video. Sigh...where do I begin?
Bullocks. I work in a large, technically savvy organization. We have over 2200 employees in Canada and over 600 in my particular office. I'm somewhat known as a blogger around the office and at least twice a week someone will comeup to me and ask me "What's a blog?". Instead of trying to explain the term, I give examples such as Boing Boing, Engadget, and Slashdot. In almost 100% of the cases the person says something like "Oh, right - I read [insert name of blog], but I didn't know that was a blog".
Any survey that only asks people if they read blogs will show an innacurately low number. Since blogs don't have a headline on them flashing the word BLOG in big letters, many people don't know when they are reading a blog.
Podcasting and videocasting, on the other hand, are quite obvious. People know if they've watched a videocast or listened to a podcast. Many don't know if they've read a blog.
Jeremy Wright talks about this concept while addressing Google's software. In Secret #2 he states that people use more than they know:
OK, this is good advice and it's just the last sentence that I want to address. "If they must do RSS feeds"?? That's not a must, Anne, that's a requirement. Go talk to one of the 20 or so online RSS readers or one of the dozen or so local RSS reader applications if you think RSS is an afterthought. There are multimillion dollar companies built on RSS and suscriber numbers go up each day. RSS isn't just for readers, though. Vincent van Twillert over at A Feed is Born can show you 4,000 ways in which RSS is being used every day. There's no 'If' - if you want to play with the big dogs then you simply 'must' produce an RSS feed.
I'm not going to go as far as to put this article under my Snake Oil category, but Anne hasn't quite closed the loop on her Internet media knowledge yet.