« Bandwagon Jumper-Oners: What I Want Podcasting | Main | Podbrowsers »

Pay Per Call Advertising?
This is a new one on me, but I'm admittedly not all that knowledgeable about advertising outside of the web world. Apparently, pay per call advertising is a method whereby advertisers can place ads in media and they only pay when listeners call in.

Huh...OK. Doesn't sound like such a good deal for the podcaster. He or she has to basically donate the space in the show in the hopes that the advertiser has something compelling enough to interest his or her audience into calling someone. Bleah...if I wanted to do charity work, I'd go downtown and serve lunch.

But I digress...

Podbridge and Ingenio are banding together to implement Pay Per Call advertising in podcasts. I guess it's as good as any other medium for Pay Per Call, but as I said - you won't catch me donating any time in my podcast to an advertiser unless I really, really think they have a kick-butt product.

Regardless of how I feel about it, though, the podvertising model is still very much up in the air and I'm all for throwing as many models as possible into the ring. Someone, somewhere, will stumble across the right model or models.

0 Comments/Trackbacks

Comments/Trackbacks are closed for maintenance.

« Bandwagon Jumper-Oners: What I Want Podcasting | Main | Podbrowsers »


Related Resources

Advertise Here

sponsored ads


What's this?

Prefer Email?
Subscribe below-

Current News


Bookmark this Page
Write for us
About us
Network Map

Support This Blog



Know More Media - Internet / Ecommerce / Online Business

know more media network

View Network Map

Network Feed List (OPML)

  • Business
  • AManWalksIntoAnOffice
  • AnalyzeThisBusiness
  • BIZZspotlight
  • Business Overview
  • CoreCharacter
  • ItsBadBusiness
  • KnowMoreMedia
  • PRNewsBank
  • SistersInBiz
  • Workerette

we support unitus

Unitus - Global Microfinance Accelerator



Influencer: The Power to Change Anything

BizPodcasting is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:


  • Smish: The App for Managing Your PC Apps
  • Online Alarm Clock With Rooster Crowing Sound
  • How to Beat Monday Blues: Just Psyche Yourself + 1 Dark Tip


  • Webinar: Maximizing Your Success to Get a Job in the Industry
  • Call Center Philippines: Effects of the US Crisis
  • Foreign Executives Advise Us to Change our Culture





  • Exciting New Site for Brain Based Leadership
  • Are You Old and Tired?
  • Obama’s Top 10 Business Brain Tactics