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Jun 9
Push Button Podcasting

I think this idea was predictable, but I'm still quite skeptical. Private Label Podcasting has (almost) hit the street.

Yup, Push Button Podcasting will give you the ability to be a podcaster without actually being a podcaster. For some unknown fee, PBP will send you 16 podcast episodes a month on a variety of topics for you to splice and dice into a weekly show. Your own show. Just not your content.

On one hand, Jay Jennings, the PBP Principal, makes a good point by stating:

..think of it this way -- you're not nervous when you buy private label rights for articles, are you? Or ebooks? Or software? This is just the same...

Yeah, fair enough I guess, but in my experience exclusivity is the component of print media that makes it work. Linux Journal, for example, isn't going to be interested in my article on subject X if it's already been published somewhere else. That's the critical factor that differentiates Jay's idea from his print media example.

As well, some of the podcast topics are so tightly tied to Internet spam and scams that it's hard not to think about this as another spamerrific idea:

  • Weight Loss
  • Debt/Credit Counselling
  • Poker/Gambling
  • Easy Money Makers
  • Self-improvement
  • Internet Marketing
  • Real Estate

Granted, there are some decent ones such as:

  • Technology/Gadgets
  • Golf
  • Cooking

So, what's my verdict? It annoys the hell out of me. As a podcaster, I firmly believe that what makes podcasting fly is quality content. If content is created once and then sold to many different shows, the quality is devalued and therefore the show and the entire industry is devalued along with it.

But if Jay were to approach me with a paying proposition to create white label content...well...I might change my tune.

Via Leesa Barnes

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