« Prepping for the Press Release | Main | Did Anyone See Podcasting Coming? »

Where is the Money?
If you're not Ricky Gervais, then you may have some trouble figuring out how to generate money from a podcast. You're not along and my podvertising category is overflowing with the ideas and models that many podcasters are trying on for size.

We've never attempted to seriously monetize our podcast (although we've tried a few experiments) The JaK Attack!, but we've long recognized its value. The true value of our podcast is that it generates interest and exposure for Kelly and I. From that stems writing and speaking opportunities. The podcast is essentially just a marketing tool to market our true product: ourselves.

It looks like we're not alone.

James Clark, a partner at Room 214 Inc., a search-engine marketing firm based in Denver, said podcasting is used most effectively as a "marketing tool" to drive sales to other products as opposed to a revenue.

As an example, Clark cites a weekly podcast sponsored by Alltel, which features commentary about the NASCAR 2006 season from members of an Alltel-sponsored race car team.

Alltel doesn't make money from the podcasts, but the shows provide good exposure and brand recognition for the Little Rock, Ark.-based telecommunications company, Clark said.


I'm not saying that this model is right for everyone. It's possible that you may be able to monetize your podcast directly, but in a business sense it might make more sense to use the podcast to monetize other areas of your business.

0 Comments/Trackbacks

Comments/Trackbacks are closed for maintenance.

« Prepping for the Press Release | Main | Did Anyone See Podcasting Coming? »


Related Resources

Advertise Here

sponsored ads


What's this?

Prefer Email?
Subscribe below-

Current News


Bookmark this Page
Write for us
About us
Network Map

Support This Blog



Know More Media - Internet / Ecommerce / Online Business

know more media network

View Network Map

Network Feed List (OPML)

  • Business
  • AManWalksIntoAnOffice
  • AnalyzeThisBusiness
  • BIZZspotlight
  • Business Overview
  • CoreCharacter
  • ItsBadBusiness
  • KnowMoreMedia
  • PRNewsBank
  • SistersInBiz
  • Workerette

we support unitus

Unitus - Global Microfinance Accelerator



Influencer: The Power to Change Anything

BizPodcasting is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:


  • Smish: The App for Managing Your PC Apps
  • Online Alarm Clock With Rooster Crowing Sound
  • How to Beat Monday Blues: Just Psyche Yourself + 1 Dark Tip


  • Webinar: Maximizing Your Success to Get a Job in the Industry
  • Call Center Philippines: Effects of the US Crisis
  • Foreign Executives Advise Us to Change our Culture





  • Exciting New Site for Brain Based Leadership
  • Are You Old and Tired?
  • Obama’s Top 10 Business Brain Tactics