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Zoom In Online:Podcasts Galore

Marshall Sponder, KMM's Web Metrics Guru blogger, was recently interviewed in a podcast about Web Analytics and Privacy Filters. While the interview it self is wonderful, the Zoom In Online site is a little wonky.

Podshow recently took a beating in the community for designing their site in such a way that it was almost impossible to get at individual podcaster's websites. Zoom Online has kind of the same thing going in that I can't figure out how to just plain old listen to a show.

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A trip to Zoom's podcast page presents me with a list of podcasts. One would think that clicking on the 'Listen' link would allow me to direct download the audio file. Such is not the case, however. Clicking on the Listen link takes me to the comments page for that show. Sure there are RSS and iTunes subscription buttons, but no apparent way to just click and listen.

Now a podcast is a podcast because of the RSS feed and there's no technical requirement for a podcast to be direct downloadable. However, the stats are showing that less than 50% of listeners use any sort of podcatcher at all, so not allowing you show to be direct downloaded is definitely limiting your audience.

There are many people like me out there that don't even have a podcatcher installed on their computers. I had to jump through some hoops to listen to the show and I only bothered because it was relevant to this post.

Rule of thumb: You must provide a feed. You should provide direct downloads.

2 Comments/Trackbacks

Hi Jon -

You're note is totally valid. We are still playing with the training wheels on the current setup for the ZIO podcast page, having just relaunched it about 3 weeks ago with a new set up(templates and design). I'll check in with my guys to see if they linked it that way for a particular reason. I do know the page they are lining to is supposed to load the audio file immediately upon hitting it, so if thats not happening it will be fixed.

Keep checking back, plenty of new stuff coing and we never mind suggestions to the formatting of the site!



Just wanting to let you know that this problem has been resolved- the podcasts play directly from the same page where you saw the comments (which was supposed to be happening all along).

Thanks so much! Great site-

Comments/Trackbacks are closed for maintenance.

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