I've read a few responses from people who have declined Blip's challenge such as Alec Saunders and Matthew Ingram and I thought I'd jump on the bandwagon and throw in my two-cents worth why I don't videocast.
I've dabbled in videocasting on a few occasions and here's the problem with it folks: it's a lot of work. A videocast is to a podcast what a normal telephone is to a videophone.
In order to create an audio podcast you have to consider, at a minimum:
- personal appearance
Adding video onto that would be a killer.
I doubt many of us have a dedicated 'studio' so there's going to be time involved in set up and tear down each week. There's additional equipment in the form or lighting and microphones (can't do a videocast with a headset on) to consider. I can't just stumble out of the shower and do a videocast, I have to actually be looking somewhat decent and last, but not least: I need visuals.
What I mean by 'visuals' is that I have to have a reason to be videocasting. Just sitting there jabbering away like I would do on an audio podcast is going to get boring very quickly. In cases like that, there's no need for the video so I would have to create the need. I have no idea what that means in terms of time, but I can guarantee that there's a lot of time tied up in either making visuals or putting together demos or whatever the content of the show is comprised of.
I think it's fair to say that I would triple that 3:1 ratio to a 9:1 if I began videocasting. I'm mostly basing that number of my perception of the amount of time post production would take. Thankfully, it's highly unlikely that I would be producing a 30-45 minutes videocast; more likely it would be a 10 minute show and I would therefore take 1.5 hours or so to produce.
Is it worth it? I might gain back 1.5 hours of production time per week, but I would only be able to cover 10 minutes of content.
All in all, that's not a place I want to be right now. I'm edging towards it, but I'm not there quite yet.
How about you. Have you considered moving to video?