I don't pretend for a second that I started the concept of "snake oil hunting", but I do think I've done something to popularize it. I've created an entire category here on Biz Podcasting dedicated to exposing the fakers. My Snake Oil category contains a list of people whom I consider charlatans. Most of them profess to be experts on the subject of podcasting, yet Google belies their experience; or they're selling outrageously priced hardware and software all in the name of sharing the "secrets" of podcasting. Some even show up to defend themselves, but end up admitting that they don't podcast.
I'm always glad to see other respected and knowledgeable podcasters join the fray against the proliferation of snake oilers. Rob Safuto has indicated that part of his upcoming trip to the Portable Media and Podcast Expo is to expose charlatans:
Good stuff. I'm looking forward to the reports on all parts of the Expo, but the snake oilers in particular.