Yes, he's Andrew Baron and yes this is Rocketboom, but get over it - this is how it should be done.
A weekly Rocketboom spot costs $80K US. Unless Andrew likes your ad. Then it's only $60K. From the PME:
I know we're not all going to get $80K a week for a spot on our shows, but that's not the point. The point is that podcast advertising spots are worth more than MSN ads aimed at a diluted audience because (if you've done your job right, good podcaster), your audience is actually interested in the topic of your show. If you can match up ads that fit with those interests then it's conceivable that you can offer advertisers a 100% audience rather than the 2% they're used to getting.
So podvertising is worth more, sure. But taken one step farther and that means that ads can be content, as Paul Colligan states. By inducing advertisers to produce good ads you're effectively paying them by way of a discount to be part of your show.
Niow that's a match made in heaven.
Can you do it? Maybe. Can I do it? Possibly.
Via Frank Barnako.