« More Niche Information - Genealogy Podcasts | Main | Apple Pushing Podcast on the Kids »

Three Listeners. Good or Bad?
I wrote an entry a while ago about why I think podcast advertising should be worth more than main stream media advertising. Without rewriting the entry, my basic premise is that although podcast audiences are typically smaller than, say radio audiences, they are more interested and better targetted. There's a good article on AdRants that talks about this same idea:
Mostly, the big hurdle for the pocast medium is getting advertisers to understand there's nothing wrong with small audiences. The industry has already bought into the notion of nice audiences. Podcasts simply extend that notion exponentially. And as Tim Borquin said in answer to an audience member who said he would not be able to get his client interested in such a small audience, if an IT advertiser could advertise on a podcast with only three people and those three people were Bill Gates, Steve Jobs and Larry Ellison, the concern would be put to rest. And that, my friends, is what podcasting can deliver.
While that might be an extreme example, the point is clear. Unlike radio, podcasting isn't push media. Some people will try to tell you that it is, but because acquiring the media files requires positive action on the user's part, it isn't. Podcasts are pull media and therefore the audience is almost certainly more interested and engaged than traditional media "consumers". Hence, they're worth more, no?

0 Comments/Trackbacks

Comments/Trackbacks are closed for maintenance.

« More Niche Information - Genealogy Podcasts | Main | Apple Pushing Podcast on the Kids »


Related Resources

Advertise Here

sponsored ads


What's this?

Prefer Email?
Subscribe below-

Current News


Bookmark this Page
Write for us
About us
Network Map

Support This Blog



Know More Media - Internet / Ecommerce / Online Business

know more media network

View Network Map

Network Feed List (OPML)

  • Business
  • AManWalksIntoAnOffice
  • AnalyzeThisBusiness
  • BIZZspotlight
  • Business Overview
  • CoreCharacter
  • ItsBadBusiness
  • KnowMoreMedia
  • PRNewsBank
  • SistersInBiz
  • Workerette

we support unitus

Unitus - Global Microfinance Accelerator



Influencer: The Power to Change Anything

BizPodcasting is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:


  • Smish: The App for Managing Your PC Apps
  • Online Alarm Clock With Rooster Crowing Sound
  • How to Beat Monday Blues: Just Psyche Yourself + 1 Dark Tip


  • Webinar: Maximizing Your Success to Get a Job in the Industry
  • Call Center Philippines: Effects of the US Crisis
  • Foreign Executives Advise Us to Change our Culture





  • Exciting New Site for Brain Based Leadership
  • Are You Old and Tired?
  • Obama’s Top 10 Business Brain Tactics