This survey consisted of almost 1,000 podcast listeners and the focus was on Canadian listeners. The interesting parts for me?
- My own podcast, The JaK Attack! is the 7th most popular podcast in Canada!
- 59% of listeners are between 25-44 years old. Every single survey on the planet shows this number, so why do marketers keep trying to shove the image that kids are the main podcast listeners?
- There is no real preferred podcast length. As long it's under an hour, everyone seems to be happy. This is good to know because there's a lot of FUD out there about episode length.
- 66% of listeners are comfortable with hearing an ad or two in a podcast. Another excellent question by the survey crew. I was hoping that listeners weren't as naive as the noise in the space was suggesting. Intelligent people know that content has to be paid for somehow.