BizPodcasting: Podvertising Archives

Podvertising Archives

Oct11	IODA Joining With Kiptronic Jon Watson October 11, 2006 Know More: Podvertising 2.0, Podvertising Kiptronic is a podcast advertising service that I've had my eye on for a while now. Kiptronic's distinctive strength is two-fold. For starters, the service offers an Apache module which (allegedly) can be used on any Apache server to insert... Posted at 6:52 AM \| Permalink \| Comments
Oct 2	Rocketboom: $20K If I Like Your Ad Jon Watson October 2, 2006 It figures that Andrew would get it right. While I've been berating podcasters who take cut-rate CPMs in order to put $20 into their pockets while undermining the rest of the podvertising industry, Andrew Baron has nailed how podvertising should... Continue Reading Posted at 7:42 PM \| Permalink
Sep30	Katie Couric and Erectile Dysfunction Jon Watson September 30, 2006 I wonder how this title is going to effect Katie's Google Juice.Mark Ramsey laments how he has left the CBSnew.com Notebook podcast because of a 30-second erectile dysfunction ad spot. So they took a 60 second segment that wasn't great... Continue Reading Posted at 5:58 PM \| Permalink
Sep12	Blinks: (Almost) Subliminal Audio Advertising Jon Watson September 12, 2006 We've all seen examples of subliminal visual ads. Quick blinks of brand names or ideas on a television screen between frames of what we're actually watching. I think the jury is still out whether visual subliminal ads are effective, but... Continue Reading Posted at 1:37 PM \| Permalink
Sep 9	Bam Bam Goes on the Pod Jon Watson September 9, 2006 I hate to call this guy Bam Bam, but apparently that's who he is.Mr BB is a UK FM disk jockey who has decided to kiss the transmitters goodbye and go exclusively on the pod.In an interesting subscription model, he's... Continue Reading Posted at 11:11 AM \| Permalink
Sep 2	Talk Show: Flat Rate Payments Jon Watson September 2, 2006 Corey Deitz from About.com's Radio site tells us of Talk Shoe's new podcaster payment program. I wrote about Talk Shoe some time ago, but they didn't have this program running at the time. Now, it seems, Talk Show is providing... Continue Reading Posted at 11:41 AM \| Permalink
	iTunes Affiliate Program Don't Believe Podcast Niches Work? Pharmaceutical Companies The Next Big Podvertisers? Podvertising Auctions on eBay Personality and Credibility Apple iTunes Ads? Main Stream Media Advertising Down Top 10 Reasons for Broadcasters to Podcast Where is the Money? Maybe There is Money in Podcasting Pay Per Call Advertising? Trading Currency Metrics Rocketboom: The $85,000 Videocast? Make Your Own Podvertisement Your Brand Things That Make Me Go "Hmmm..." Monetizing Your Podcast Podvertising - Yea or Nay? They're Listening to the Whole Show Travelocity Jumps on the Podwagon Podcast Day 2006 Three Listeners. Good or Bad? My Three Legged Dog Vindicated! Kiptronic Paving Podvertising Way Podcast & Portable Media Expo Schedule What's More Valuable? Podvertising or MSM Advertising? GCap Takes on the BBC Podonomics Podcasters: Beware Scummy Advertisers Holland Cooke's Take on Poodcasting My Three-Legged Dog Podfade or Profits? Of Walkmans and iPods Linked Media: New Audiences $12K Podvertising Auction Closes Podcast Ready: Device-Side Podcatching Podcast Advertising on eBay. Case Study: Why You Can't Manufacture Viral Marketing. Kiptronic: Advertising for Podcasts Fruitcast: Advertising for Podcasts